Consumer Centricity How Omnichannel Marketing Puts Consumers First

Despite the essential roles of business and product-driven strategies, companies are beginning to implement the concept of consumer centricity to increase profitability. By consolidating traditional, digital, and in-store experiences, companies enable a marketing tactic that generates value for the brand to the consumer. Simultaneously, this […]

Will They Last Forever? How Disruptors of Innovation Change the Game

Although it might be the common goal for small businesses to evolve into well-established, popular, and thriving companies, some do not. With concise marketing strategies, the goal to enter and successfully challenge those businesses that are prevailing in the market is possible. This process of […]