I had the pleasure of talking CRM, with Snapfish’s CRM Campaign Manager, Cendy Aguilar. A true personalized experience is dependent on this key element for a successful business. Ms. Aguilar explains the advantages, strategies, and importance of an effective CRM.
Do you prefer shopping online or taking the trip to an actual store? There are pros and cons to each experience depending on your shopping preferences. Online shopping has an endless catalog of items to order from with different estimated times of delivery based on […]
Despite the essential roles of business and product-driven strategies, companies are beginning to implement the concept of consumer centricity to increase profitability. By consolidating traditional, digital, and in-store experiences, companies enable a marketing tactic that generates value for the brand to the consumer. Simultaneously, this […]
Although it might be the common goal for small businesses to evolve into well-established, popular, and thriving companies, some do not. With concise marketing strategies, the goal to enter and successfully challenge those businesses that are prevailing in the market is possible. This process of […]