Sour, Sweet, Bombed How Brand Extensions Could Make Or Break Brand Equity

Have you ever looked at a product and contemplated why this brand would release something so off-brand? Consider the candy brand, Sour Patch Kids, known for their humorous commercials and delicious sour and sweet gummies. Consumers are most familiar with the original, watermelon, or tropical […]

Your Mobile Device Is Your Mobile Checkout: Talking to Your Consumers Through New Communications

As new communications become relevant in the marketing industry, preference over which channels to use are more diverse. From a marketing perspective, this gives us many new opportunities to capture a consumer’s attention compared to traditional methods like television or newspaper ads. Web 2.0 is […]