Don’t Judge A Book By Its Cover! Recognizing These Three Sales Measurements To Get A More Refined Analysis

Although there are many areas to begin your data analysis for a company, evaluating their sales performance is a start. There are three sales measurements that are crucial in your observation of performance: dollar, units, and equivalized volume (EQ) sales. Dollar sales measures how much […]

DTR: Determine The Relationship How to Build a Relationship with Your Customer

One of the many brand goals to consider when measuring your company’s penetration and impression is brand resonance. This is defined as the relationship and idea of the brand as constructed by the consumer.  Referring to the brand resonance pyramid, there are four steps in […]